Prerequisite(s): ARTX 310 and MKTG 240. Restriction(s): Fashion Design and Merchandising majors; or Fashion Merchandising minors; or Fashion Design minors; or departmental approval. The "BRAND" is one of the most used yet misunderstood terms in the world of marketing today. This course attempts to unravel the mysteries and misconceptions of the concept. By defining fashion branding, and highlighting its potential and challenges, the course introduces the student to an effective step-by-step approach for brand creation. In addition, the course highlights current marketing innovations and examines the impact of new technologies on the future of the "Fashion Brand".