Prerequisite(s): HSET 250, BUGN 280 or BUGN 295. Restriction(s): Major within School of Business; or Language, Business and Culture Major. This course focuses on marketing practices and strategies within the context of global and international tourism markets, which include, but are not limited to, destination resorts, amusement parks and tourist attractions, festivals and fairs, cruise ships, ski resorts, sports venues, and event, meeting, and conference delivery. It evaluates cultural differences as well as encourages students to apply marketing and management strategy and skills to the tourism industry.