Prerequisite(s): HSET 250 or BUGN 295. Restriction(s): Major within School of Business. This is an introductory course in events marketing and management in both business and leisure settings including meetings and conventions, personal events such as weddings and birthday parties, and entertainment and sports events. It explores the structure of the events industry; the unique challenges of planning and executing an event; and basic skills that can be applied to increase an event's success. Best practices related to event safety, event sponsorship, creativity and market analysis are also discussed. Field trips or projects may be required. Equivalent course MKTG 321 effective through Fall 2019.