Prerequisite(s): MKTG 240 or INBS 250. Restriction(s): Business Administration major, Spanish and International Business minor. This course reviews and compares the marketing efforts and specific strategies which firms employ in different cultural, political, economic, and legal environments. Students examine changing international markets, exploring how firms need to quickly adapt to global competition. Issues to be examined include global sourcing, international alliances, export regulation, regional trade areas, and the influence of multinational firms.