International Retailing

Prerequisite(s): MKTG 300 or MKTG 307. Restriction(s): Business Administration majors only. A study of international retailing covering such areas as: (1) retail institutions modi operandi variations from country to country, (2) effects of economic growth, cultural, legal-political and technological environment, (3) the West versus less developed countries in Asia, Africa, Latin America and the emerging free Eastern Europe, (4) know-how of retailing: business concepts, operating policies, managerial dimensions, (5) foreign direct investments in retailing.

Term 202440 #43805 INBS440
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Instructor
Meeting Times
Location: UNIV 2006 (M)
@ 14:30 - 17:00
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

30

currently enrolled

30

maximum enrollment

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