Prerequisite(s): INFO 210 may be taken as prerequisite or corequisite. Restriction(s): Business Administration Majors, Business Analytics Majors, or Business Analytics Minors only. This course is a comprehensive introduction to the fundamental concepts and tools needed for participating in the developing discipline/field of business analytics which is aimed at improving business decision making and organization performance. The use of data warehouses to support business analytics is discussed and four core topics of business analytics are covered: (1) Data visualization through dashboard design; (2) Descriptive and inferential methods of data analysis; (3) Big data modeling, and (4) Methods of optimization. The core of business analytics will be developed from three perspectives - descriptive analytics, predictive analytics and prescriptive analytics. Spreadsheet or commercial software is integrated in all topics. Equivalent course INFO 440 effective through Summer 2023.