Advanced Digital Marketing Analytics

Prerequisite(s): INFO 583 and MKTG 585. Restriction(s): Graduate students in the Feliciano School of Business. This course is an intermediate to an advanced course that presumes solid familiarity with statistics, the basics of data analytics, and primary marketing concepts and theories. This course provides students with hands-on experience in preprocessing and analyzing various marketing datasets using different platforms. This course covers numerous applications of data analytics to the marketing field, such as understanding customer lifetime value, customer acquisition, and growth, measuring customer preferences, building recommender systems with personalization, advertising, retention and churn, social media influence, and discovering customer needs.

Term 202440 #46068 INFO595
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Instructor
Meeting Times
Online Course or no set meeting time
Enrollment

28

seats available

7

currently enrolled

35

maximum enrollment
Term 202440 #46059 INFO595
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Instructor
Meeting Times
Location: SBUS 114 (M)
@ 17:30 - 20:00
From 2024-10-29 to 2024-10-29
Location: SBUS 114 (M)
@ 17:30 - 20:00
From 2024-11-12 to 2024-11-12
Location: SBUS 114 (M)
@ 17:30 - 20:00
From 2024-11-26 to 2024-11-26
Location: SBUS 114 (M)
@ 17:30 - 20:00
From 2024-12-10 to 2024-12-10
Enrollment

16

seats available

19

currently enrolled

35

maximum enrollment

Section Tally

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