Restriction(s): Business Administration major or Business Relationship & Professional Selling minor. Understanding consumer behavior is central to marketing in today’s fast-paced markets. The course offers insights into consumer behavior through different perspectives (e.g., psychological, socio-economic, demographic, and statistical) along with various marketing research techniques. Several additional contemporary issues are covered, including digital and social media environments, changing technology, and social responsibility and sustainability. The course is taught from an applied perspective in which students are given opportunities to demonstrate their learned knowledge pertaining to actual marketplace situations. Equivalent course MKTG 341 effective through Summer 2024.