Prerequisite(s): MKTG 240 or MKTG 300. Restriction(s): Major or minor within the School of Business; Professional Selling and Sales Management Certificate Program only. This course educates students on the use of technology to manage customer relationships. Students learn the different aspects of marketing business process automation in a modern marketing context and how technology is used for selling, value delivery and relationship management. Topics include customer account management, lead generation, managing digital communication across the customer experience, data security and sales analytics. The course involves hands-on learning using sales software.