Digital Marketing

Prerequisite(s): MKTG 240 or MKTG 300. Restriction(s): Business Administration majors. This is an introductory course in digital marketing. It discusses how marketing professionals use the internet and social media as a unique channel to conduct marketing in commercial and non-profit organizations. It will use conceptual frameworks and practical approaches to explore how websites, social media, search engines, and mobile apps enhance market research processes, drive efficiencies in customer acquisition and retention, drive innovations and disruptive change, thus increasing customer and brand value. Students will apply their learning to complete a real-life project during the course.

Term 202440 #42356 MKTG348
Permalink:
Instructor
Sommerfeld, Andrew Email View Faculty Courses
Meeting Times
Location: SBUS 422 (M)
@ 17:30 - 18:45
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

35

currently enrolled

35

maximum enrollment
Term 202440 #42357 MKTG348
Permalink:
Instructor
Meeting Times
Location: UNIV 2004 (M)
@ 19:00 - 21:30
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

35

currently enrolled

35

maximum enrollment
Term 202440 #46611 MKTG348
Permalink:
Instructor
Meeting Times
Location: SBUS 021 (M)
@ 17:30 - 20:00
From 2024-09-04 to 2024-12-20
Enrollment

3

seats available

32

currently enrolled

35

maximum enrollment
Term 202440 #46072 MKTG348
Permalink:
Instructor
Mukhopadhyay, Patrali Email View Faculty Courses
Meeting Times
Online Course or no set meeting time
Enrollment

-5

seats available

30

currently enrolled

25

maximum enrollment

Section Tally

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