Prerequisite(s): MKTG 240 or MKTG 300. Restriction(s): Business Administration major. This course provides an understanding of the unique role played by consumers, healthcare professionals, pharmacists, drug manufacturers, hospitals, clinics, government agencies, health insurers, and others in this field which represents nearly 20 percent of the national GDP. Students learn how a complex mosaic of market, economic, social, and governmental forces and interactions between the various verticals make it a dynamic industry. This course provides an overview and applications of marketing principles, strategies, and tactics in the pharmaceutical and healthcare sectors. Project-based learning approaches, case studies, field trips, and guest lectures from the pharmaceutical and healthcare fields are employed.