Prerequisite(s): MKTG 240 or MKTG 300. Restriction(s): Business Administration majors only. This course will provide students with an overview of branding strategy, how it fits into a marketing strategy, and how organizations manage successful brands. Some key themes of the course are brand equity or valuing brands, launching new brands, product management, brand extension, customer brand experience, brand trust, competitive brand strategies, not-for-profit branding, and social and mobile branding.