Prerequisite(s): MKTG 240 or MKTG 300, MKTG 341, INFO 240. Restriction(s): Business Administration major. This course covers the fundamentals of market research methods and techniques applicable to resolving marketing problems. Students will learn the basics of qualitative and quantitative marketing research techniques, including problem definition, research question/hypothesis development, research design, data collection, data analysis, report writing, and effective communication of research findings.