Marketing Research

Prerequisite(s): MKTG 240 or MKTG 300, MKTG 341, INFO 240. Restriction(s): Business Administration major. This course covers the fundamentals of market research methods and techniques applicable to resolving marketing problems. Students will learn the basics of qualitative and quantitative marketing research techniques, including problem definition, research question/hypothesis development, research design, data collection, data analysis, report writing, and effective communication of research findings.

Term 202440 #40722 MKTG442
Permalink:
Instructor
Meeting Times
Location: SBUS 025 (M)
@ 14:30 - 17:00
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

35

currently enrolled

35

maximum enrollment
Term 202440 #40723 MKTG442
Permalink:
Instructor
Meeting Times
Location: SBUS 521 (M)
@ 19:00 - 21:30
From 2024-09-04 to 2024-12-20
Enrollment

3

seats available

32

currently enrolled

35

maximum enrollment
Term 202440 #43158 MKTG442
Permalink:
Instructor
Meeting Times
Online Course or no set meeting time
Enrollment

-5

seats available

25

currently enrolled

20

maximum enrollment

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