Sales Leadership and Negotiation

Prerequisite(s): MKTG 342 may be taken as prerequisite or corequisite. Restriction(s): Business Administration major; or Chemistry major with concentration in Business; or minor within School of Business or Certificate in Professional Selling. This course covers team selling in the context of large global customers requiring centralized sales support across all markets. This course builds on the professional selling and sales management courses in developing negotiation techniques in complex multi-product and technical selling situations. The course emphasizes leadership of integrated sales-teams engaged in key account management including the management of global accounts across borders. The course emphasizes win-win sales negotiation outcomes in a business-to-business and business to consumer context. Students learn to segment large customers and develop priorities and a team management approach. This course emphasizes practical experience via a series of projects requiring students to design team-selling programs and develop customer management strategies.

Term 202440 #43750 MKTG443
Permalink:
Instructor
Harrington, Sharon Email View Faculty Courses
Meeting Times
Location: SBUS 215 (M)
@ 17:30 - 20:00
From 2024-09-04 to 2024-12-20
Enrollment

21

seats available

14

currently enrolled

35

maximum enrollment

Section Tally

The information displayed within is from the respective higher education institution(s).

Contact info@sectiontally.com for any questions or concerns.