Prerequisite(s): PRDN 202, PRDN 211 and PRDN 221. Restriction(s): Product Design majors only. This course builds upon all knowledge obtained in preceding semesters and focuses on utilizing diverse design philosophies and approaches of the development process. Students will work on industry-sponsored projects that require user research, market analysis, critical thinking and the development of coherent arguments in all stages of the design process, Students will gain an understanding of professional expectations, the importance of brand DNA and marker appropriateness, product development timeline from inception to completion of the design. Students will further explore the employment of model making for both in terms of research and presentation. Students are expected to demonstrate thorough knowledge in all previous subject areas to successfully complete this course. The class is a combination of lectures, tutorials, and studio practice.