Restriction(s): Social Research and Analysis majors, Data Collection and Management majors, Customer Experience and User Experience Research Certificate Program students, or by departmental approval. The use of surveys to measure attitudes, behaviors and program outcomes has become widespread in business, research, marketing, politics, and media. In this class, students will learn how to write surveys, collect data, and analyze data for applied research projects. Course topics will include identifying variables, conceptualization, index and scale construction, visual questionnaire presentation, piloting, testing for validity and reliability, and survey administration. Students will also learn the basics of statistics including univariate and bivariate data and descriptive and inferential techniques. An emphasis will be placed on the use of surveys for needs assessments, program evaluations and policy analyses. Equivalent course SOCI 568 effective through Fall 2019.