Prerequisite(s): SPTC 241. In this course, students will examine the use of data and analytics in sports and their impact on the greater sports media complex. From the perspective of a sports communication professional, the class will examine popular metrics and data sets often used to drive decisions in sport. Students will learn how to read and cover these often complex measures, and they will examine how to use data to drive media relations and marketing potential. Topics to be covered include team and player analytics, the use of analytics in sports marketing and social media, the use of analytics in sports media, and how to use data in building an overall communication plan for a sports organization.