Prerequisite(s): SPTC 340 or STCM 230. In this course, students will examine sports sponsorships and other promotions as critical tools in the sports communication toolbox. Students will explore different types of sponsorships and understand how they are negotiated, activated, and measured in an increasingly complex promotional environment. Students will examine the use of athletes, events, leagues, and teams as critical ways in promoting across platforms to a breadth of publics. Working collaboratively, students will learn how to create and pitch sponsorship packages to a range of organizations.