Prerequisite(s): CMST 110. Reaching a brand’s target audience in the right place, at the right time, with the right message is more challenging than ever. The growth of social media has led to fragmented audiences across a digital landscape that features nearly-unlimited ways to find news and information. Enter the Social Media Influencer, whose specialty is call-to-action, whether for driving sales, clicks, or votes; amplifying a message; or enhancing a brand’s credibility. Finding the right influencer or building a strong following requires a complex combination of research, analysis, management, measurement, and money. This course explores the nuances of vital media industry.