Brand Storytelling in Strategic Communication

Prerequisite(s): STCM 130. The course aims to develop students’ ability to develop brand narratives. It will cover the steps/processes of building brands, methods of measuring brand equity, ways to leverage brand equity, strategies in managing brand portfolios (brand iterations and extensions), and management of brands over time, geographic boundaries, and market segments.

Term 202440 #44605 STCM230
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Instructor
Meeting Times
Location: SBUS 225 (M)
@ 09:45 - 11:00
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

30

currently enrolled

30

maximum enrollment
Term 202440 #44909 STCM230
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Instructor
Huasipoma, Giselle Email View Faculty Courses
Meeting Times
Location: UNIV 2046 (M)
@ 19:00 - 21:30
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

30

currently enrolled

30

maximum enrollment
Term 202440 #46858 STCM230
Permalink:
Meeting Times
Location: MRHD 204 (M)
@ 14:30 - 17:00
From 2024-09-04 to 2024-12-20
Enrollment

1

seats available

23

currently enrolled

24

maximum enrollment

Section Tally

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