Prerequisite(s): STCM 130; and WRIT 106 or HONP 101. Restriction(s): For majors of the Advertising BA program and the Social Media and Public Relations BA program. This course aims to enhance the skills and careers of public relations students in the media industry through developing the competency in writing. Students will become more proficient in various forms of public relations writing targeted to specific audiences. Particularly, this course addresses basics in writing, styles, language, and formats for various media platforms (print, radio, television, web, social media, etc.) for a variety of contexts including small business enterprises, corporations, nonprofit organizations, and government agencies. Students in this class will build expertise on how to write effectively, concisely, and persuasively for different target audiences, how to create the “voice” of a brand, how to build and manage content for various media platforms, and how to incorporate strategy and creativity into all writing pieces. Meets the Graduation Writing Requirement for majors in Social Media and Public Relations Management. Equivalent course CMST 233 effective through Summer 2021.