Prerequisite(s): STCM 130; and WRIT 106 or HONP 101. Restriction(s): Social Media and Public Relations BA students only. “Just Do It.” “Got milk?” “American Runs on Dunkin.’” Memorable advertising copy goes well beyond catchy taglines and writing :30 spots. It is an art form at the intersection of creativity and excellent writing, and is innovative, inspirational and emotional. This course explores creative theory and the writing skills necessary to create powerful and compelling copy across web, mobile, radio, TV and print advertising. Students will also learn the importance of teamwork and design while visiting some of the world’s best ad shops and hearing from their award-winning copywriters, art directors and creative directors. Meets the Graduation Writing Requirement for majors in Advertising.