Social Media Analytics

Prerequisite(s): STCM 130 or JOUR 180. The proliferation of social media has created a powerful tool that enables insightful, strategic, and informed decision-making for organizations and brands. Social Media analytics tools have become critical in understanding the human behavior, consumer sentiments, and emerging issues in organizations’ online environment. This course introduces concepts, frameworks, and methods for analyzing and understanding how organizations and brands can employ social media analytics tools in strategizing, implementing, and evaluating viral public relations, advertising, and marketing campaigns. Students in this course will learn various analytics tools and techniques for analyzing and interpreting various types of social media data.

Term 202440 #43455 STCM240
Permalink:
Instructor
Meeting Times
Location: SCM 1011 (M)
@ 12:45 - 14:00
From 2024-09-04 to 2024-12-20
Enrollment

-2

seats available

27

currently enrolled

25

maximum enrollment
Term 202440 #43822 STCM240
Permalink:
Instructor
Meeting Times
Location: SCM 1011 (M)
@ 11:15 - 12:30
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

25

currently enrolled

25

maximum enrollment
Term 202440 #43850 STCM240
Permalink:
Instructor
Meeting Times
Location: SCM 1011 (M)
@ 09:45 - 11:00
From 2024-09-04 to 2024-12-20
Enrollment

0

seats available

25

currently enrolled

25

maximum enrollment

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