Prerequisite(s): STCM 233. This course uses a case-study method to learn about theoretical and applied principles of public relations campaign management. Students examine successful/unsuccessful examples of public relations in order to learn how to plan more effective campaigns and to evaluate completed campaigns. As part of the course, students continue to hone their discussion/writing skills and learn to be more critical of the role played by the media, opinion leaders, and multiple publics in the public relations process. Equivalent course CMST 333 effective through Summer 2021.