Prerequisite(s): STCM 330 or STCM 401 or by permission. Annually, the Public Relations Students Society of America (PRSSA) conducts the Bateman Case Study Competition, which is open to strategic communication undergraduate students nationwide. The project unfolds across Fall and Spring semesters, with this course--STCM 460--serving as the first part (and STCM 461 serving as the second). Together, the sequential courses provide hands-on, real-world experience in developing and implementing an actual communications campaign in response to a client brief. Student teams will lead all facets of campaign development spanning research and planning (in STCM 460) and implementation and evaluation (in STCM 461), gaining valuable experience and building a portfolio for future employment opportunities.