Prerequisite(s): ARFD 103 and ARFD 106. Restriction(s): Visual Communication Design majors only. By stressing concepts, critique, presentation, and accurate production, Studio I is both introduction and opportunity for students to apply the basic principles of design. Through projects that demand research, concept development and attentive use of imagery, typography, and color to communicate messages, students will experience design thinking and problem solving firsthand. Course lectures and assigned readings simultaneously outline the essentials of professional practice while exposing students to theories of visual communication.