Prerequisite(s): VCDS 120 and VCDS 220 and VCDS 301. Restriction(s): Visual Communication Design majors only. The course content explores the fundamental issues of interactive design, user interface (UI), and user experience (UX). By applying appropriate design and research strategies in order to develop strong concepts, students create meaningful, screen‐based experiences that demonstrate their understanding of user needs and expectations. Analyses of brands and brand purpose provide opportunities to consider information architecture, navigation, usability, hierarchy, typography, and use of images in context. Students will also gain a basic understanding of industry workflow and resources.