Prerequisites: Statistics GUR (MATH 105, MATH 120, MATH 225, MATH 244, MATH 279, MATH 305, MATH 333, IE 331, ECE 321 or MNET 315). User experience research is the process of understanding why and how people use products and services. Usability refers to the ease of use and learnability of such a product or service. The primary function of usability is to be able to measure and assess the optimal use of a product from the perspective of the user. This course will teach students a set of quantitative tools to understand user needs, derive design recommendations, and evaluate the user experience. Students will receive an overview of the different quantitative methods being used in industry and academia, such as eye-tracking, big social media data analysis, and physiological tests. They will then get an in-depth knowledge of how to design, execute, and analyze data from experiments and surveys using both descriptive and inferential statistics. The course will incorporate a hands-on approach and be comprised completely of individual and group project assignments.