International Marketing

Prerequisite: MRKT 330. This course will help students understand how the product, pricing, promotion and distribution elements of the marketing mix are influenced by international forces (cultural, political-legal, economic, competitive, and technological environment). Topics discussed include global market segmentation, marketing ethics, standardization or adaptation of the marketing mix as well as global information systems and market research, segmentation, targeting, and foreign market entry strategies (importing, exporting, licensing, and strategic alliances). Course concepts are integrated using cases, videos, and class projects.

Term 202410 #14379 MRKT435
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Instructor
Olotewo, Akpesiri J. Email View Faculty Courses
Meeting Times
Location: KUPF 209 (NK)
@ 18:00 - 20:50
From 2024-01-16 to 2024-05-09
Enrollment

26

seats available

17

currently enrolled

43

maximum enrollment

99

waitlist seats available

99

waitlist capacity

Section Tally

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