Social Media Management and Metrics

Media Metrics and Analytics provides a thorough grounding in how media consumption is measured (metrics) and utilized (analytics) by media organizations and independent professionals. The course spans traditional circulation of print publications, broadcast, cable, and radio ratings, web site traffic measures, social media statistics and advertising data. Media Metrics and Analytics examines the types of measures that, for example, are now commonly displayed on monitors in newsrooms as a way to gauge success of a story, or are used by entrepreneurs to evaluate the overall success of various media. No special statistical background is necessary, and the course is geared toward using programs and tools that are designed for use by non-technical personnel.

Term 202440 #44314 JRN02366
Permalink:
Instructor
Meeting Times
Location: 301HGH 326 (M)
@ 11:00 - 12:15
From 2024-09-03 to 2024-12-19
Enrollment

0

seats available

7

currently enrolled

7

maximum enrollment
Term 202440 #44269 JRN02366
Permalink:
Instructor
Meeting Times
Online Course or no set meeting time
Enrollment

-1

seats available

29

currently enrolled

28

maximum enrollment

Section Tally

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