Services Marketing

The course provides students with an understanding of the unique characteristics of services and the application of standard marketing tools in service marketing. It emphasizes consumer decision-making, marketing planning, and development of the marketing mix. Students will apply theoretical knowledge learned in class to real world case studies and projects.

Term 202440 #40411 MKT09360
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Instructor
Meeting Times
Location: BUSN 225 (M)
@ 18:30 - 19:45
From 2024-09-03 to 2024-12-19
Location: BUSN 225 (M)
@ 20:00 - 21:15
From 2024-09-03 to 2024-12-19
Enrollment

1

seats available

31

currently enrolled

32

maximum enrollment

Section Tally

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