Strategic Marketing Management

Students will investigate the approaches and problems of developing marketing plans and marketing decision making under conditions of uncertainty. The course focuses on the major types of decisions facing marketing executives in their attempts to harmonize the objectives and resources of the firm with the opportunities in the market place.

Term 202440 #40436 MKT09403
Permalink:
Instructor
Meeting Times
Location: BUSN 233 (M)
@ 14:00 - 15:15
From 2024-09-03 to 2024-12-19
Enrollment

-1

seats available

21

currently enrolled

20

maximum enrollment
Term 202440 #40437 MKT09403
Permalink:
Instructor
Meeting Times
Location: BUSN 233 (M)
@ 17:00 - 18:15
From 2024-09-03 to 2024-12-19
Enrollment

-1

seats available

21

currently enrolled

20

maximum enrollment

Section Tally

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