Sports Branding and Fan Relations

In this course students will learn strategies for using elements of branding to develop key relationships with fan bases and the sports community. Key concepts include establishing an identity for the sports team as a part of the larger community, using branding to set expectations for the fan experience, leveraging brand equity to expand the influence of sports programs and athletes, and implementing strategies to grow fan bases in support of larger causes including those related to youth and community development activities.

Term 202440 #43770 PR06309
Permalink:
Instructor
Meeting Times
Location: VCTRIA 200 (M)
@ 11:00 - 12:15
From 2024-09-03 to 2024-12-19
Enrollment

12

seats available

18

currently enrolled

30

maximum enrollment
Term 202440 #43771 PR06309
Permalink:
Instructor
Meeting Times
Online Course or no set meeting time
Enrollment

-5

seats available

35

currently enrolled

30

maximum enrollment
Term 202440 #45291 PR06309
Permalink:
Instructor
Frederick, La Quita Email View Faculty Courses
Meeting Times
Online Course or no set meeting time
Enrollment

15

seats available

15

currently enrolled

30

maximum enrollment

Section Tally

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