Introduction To Public Relations/Advertising Research

The course studies both qualitative and quantitative research methods necessary for success in the fields of public relations and advertising. Emphasis is placed on evaluation of secondary searches, individual and group interviews, media audience measurements, market structure, segmentation and usage studies, and tracking studies.

Term 202440 #43772 PR06310
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Instructor
Meeting Times
Location: ENTPRZ 514 (M)
@ 17:00 - 18:15
From 2024-09-03 to 2024-12-19
Enrollment

8

seats available

17

currently enrolled

25

maximum enrollment
Term 202440 #43775 PR06310
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Instructor
FitzGerald, Jonathan Email View Faculty Courses
Meeting Times
Online Course or no set meeting time
Enrollment

14

seats available

11

currently enrolled

25

maximum enrollment
Term 202440 #43773 PR06310
Permalink:
Instructor
Meeting Times
Location: ENTPRZ 514 (M)
@ 12:30 - 13:45
From 2024-09-03 to 2024-12-19
Enrollment

1

seats available

24

currently enrolled

25

maximum enrollment
Term 202440 #43774 PR06310
Permalink:
Instructor
Meeting Times
Location: DISCOV 101 (M)
@ 14:00 - 15:15
From 2024-09-03 to 2024-12-19
Enrollment

-5

seats available

30

currently enrolled

25

maximum enrollment

Section Tally

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