This course introduces students to the creative processes and practical production skills required to work in the client-based media industry. The course will outline a variety of styles and genres produced in the industry through lectures, workshops and online discussions. Assignments will involve students in the professional processes required by the industry, such as analyzing client briefs; developing a proposal and producing a short video at short notice to address client requirements. This will be achieved by putting them through three practical projects with real client briefs each semester. Through this practice, students will learn to deal with client requirements; develop an understanding of creative design and improve on their teamwork and production skills.