MEDIA AND AUDIENCE ANALYSIS

Prerequisite: Knowledge of interview skills, basic statistics, algebra and MS Excel recommended, but not required. Open only to juniors and seniors. This course provides a comprehensive study of audiences as both a product of social context and a response to a particular pattern of media provision. It examines various audience types and roles in the transnational society, and professional practices in media industries. Students will learn a variety of qualitative and quantitative research techniques in audience analyses, communication management and marketing. Faculty: J. SHEN

Term 202480 #80608 GIS3668
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Instructor
Meeting Times
Location: MCB 016 (RSC)
@ 18:00 - 21:50
From 2024-09-05 to 2024-12-17
Enrollment

7

seats available

18

currently enrolled

25

maximum enrollment

10

waitlist seats available

10

waitlist capacity

Section Tally

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