BUYER THINKING AND BEHAVIOR

This course discusses the impact of culture, society, environment, and psychological attributes on buyer behaviors. It aims to enable students to better understand their own and other’s personal consumption experiences. Some of the topics covered include: how cultural differences influence the way that buyers behave. Students will work on a class project in which they will identify and analyze a phenomenon using buyer behavior theories. Faculty: Y. Zhang

Term 202480 #80349 GSS3216
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Instructor
Meeting Times
Online Course or no set meeting time
Enrollment

2

seats available

33

currently enrolled

35

maximum enrollment

15

waitlist seats available

15

waitlist capacity

Section Tally

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