CONSUMER BEHAVIOR

Prerequisite: MKTG 2110 or MKTG 3110 or HTMS 3101 with a grade of C or better. Examines the influences affecting purchasing behavior of individuals as consumers. Emphasis is placed on the integration of social science theory with the strategic marketing process. Research methodology as it applies to consumer motivation and behavior is also covered. Faculty: STAFF

Term 202480 #80416 MKTG3116
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Instructor
Meeting Times
Location: ACA1 216 (ACC)
@ 14:30 - 16:20
From 2024-09-05 to 2024-12-17
Enrollment

9

seats available

26

currently enrolled

35

maximum enrollment

15

waitlist seats available

15

waitlist capacity

Section Tally

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