Prerequisite: MKTG 2110 or MKTG 3110 with a grade of C or better. Open to juniors and seniors only. International/multicultural course (I). (Same as INTL 4460.) Exposes students to the theoretical and political considerations of marketing goods and services on a global basis. An analysis is made of the social, cultural, and economic impact of multinational operations on strategic market planning. The problems in obtaining and analyzing international market data are explored in depth.